VA: The Virginia Beach Chapter partnered with local surf shop Wave Riding Vehicles on November 16th and signed up 21 new members in one morning! They convinced the shop to give 15% off to anyone that became a Surfrider Member, a powerful incentive. They also threw in a drink koozie and a Beach in a Bag, and promoted the event through MailChimp and their website. Check out some pictures on Facebook.

NJ: The South Jersey Chapter partnered with Anchor Arts Studio to increase their membership. For $45, participants were instructed in how to paint an original work plus got a Surfrider membership and some other goodies. An inventive way to attract new members and reach out to the community.

NJ: The Jersey Shore Chapter created a website to counter the strong urge to rebuild—in exactly the same manner—coastal infrastructure after Superstorm Sandy. The website, called Re-Think the Coast, promotes new and alternative ways of keeping coastal communities safe. If your current or future campaigns involve beachfill, shoreline armoring, or stopping unwise coastal development, this could be a resource for you and your members.